Biography:
Ph.D. Universidad Complutense de Madrid, MBA Universidad Carlos III de Madrid, MSc Business and Community Bath University. Associate Professor in the Business School Universidad Pontificia Comillas. She has been visiting lecturer in severla universities such as University of Bath, Queen Mary University of London, Universidad de DEUSTO, Universidad de Valencia, Universidad de Alcalá and Universidad Nacional de Educación a Distancia. She has published more than 100 papers and book chapers in leading journals such as Journal of Consumer Research, Journal of Business Ethics, European Journal of Marketing, Journal of Marketing Management, Renewable and Sustainable Energy Reviews, Journal of Cleaner Production, inter alia. Since 2020, she is associate editor of the International Journal of Consumer Studies.
Areas of interest:
Sustainable Consumption. Sustainable brands. Innovation for sustainability. Collaborative consumption. Social Change.
Experience:
I have taken part in more than 20 national and international research projects, coordinating tasks and teams to produce value-added results for incumbent stakeholders.
Skills:
Obtain insights and model consumer behaviour from stock of science; design and analysis of qualitative and quantitative data; report and paper writing.
Current research interests:
Emotions and innovation adoption; emotions and social change; cultural analysis of markets; design and transition to flexibility markets