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A taxonomy of corporate emergency responsibility to ensure social sustainability post-shock

F.J. Forcadell, E. Aracil

En el libro International business in times of crisis: Tribute volume to Geoffrey

Emerald Group Publishing Ltd., Bingley, Reino Unido


Resumen:

Extreme events undermine progress toward social sustainability and require an immediate response from the private sector. The authors propose a twodimensional framework (response time and the scope of activities to the various stakeholders) to benchmark firms’ effectiveness in mitigating the threats to social sustainability post-disaster. This framework allows establishing a taxonomy of corporate emergency responses. Within such a framework, the authors group 218 corporate actions from 111 companies operating in Spain during the COVID-19 pandemic into four corporate relief strategies: symbolic, selective, reactive, and supportive. The authors show how companies can use this framework as a guide to foster social sustainability in times of shock in an efficient way. Also, stakeholders can use this framework as a reference to distinguish corporate initiatives aiming to propel community resilience from corporate “covidwashing.”


Resumen divulgativo:

Proponemos un marco propósito-acción para examinar las intervenciones corporativas en la primera ola por COVID en España. El marco evalúa su diferente impacto en la sostenibilidad social y las capacidades dinámica sostenibles que sustentan las intervenciones más efectivas socialmente. 


Palabras clave: Social sustainability; emergency relief; COVID-19; stakeholder orientation; partnerships; corporate responsibility


Editores: van Tulder, R.; et al.,

ISBN: 978-1-80262-164-8

DOI: DOI icon https://doi.org/10.1108/S1745-886220220000016025

DOI del Libro: DOI icon https://doi.org/10.1108/S1745-8862202216

Publicado: 2022



Cita:
F.J. Forcadell, E. Aracil, A taxonomy of corporate emergency responsibility to ensure social sustainability post-shock, en International business in times of crisis: Tribute volume to Geoffrey. Editores van Tulder, R.; et al., . Ed. Emerald Group Publishing Ltd.. Bingley, Reino Unido, 2022.


    Líneas de investigación:
  • Gestión y evaluación de la satisfacción de los stakeholders
  • Inclusión social, vulnerabilidad, envejecimiento y bienestar

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