Summary:
This paper explores the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. These marketing tools may prove useful to manage the relationship with other stakeholders, as has been the case with customers. This study focuses on a sample of Spanish companies representing 43% of listed companies with the largest market capitalization. Given that this is the first time that corporate relationship with stakeholders is analyzed in Spain, a qualitative technique (case analysis) was used. The main conclusion of the study is that most of the participant companies have a reactive position vis-à-vis stakeholders management systems. This attitude is reflected in their concern exclusively about ethical indexes managers.
JCR Impact Factor and WoS quartile: 6,100 - Q1 (2022)
DOI reference:
https://doi.org/10.1007/s10551-006-9149-7
Published on paper: April 2007.
Published on-line: November 2006.
Citation:
J. García de Madariaga Miranda, C. Valor, Stakeholders management systems: empirical insights from relationship marketing and market orientation perspectives. Journal of Business Ethics. Vol. 71, nº. 4, pp. 425 - 439, April 2007. [Online: November 2006]
